Company:
LSM Branding
Year:
2025
Duration:
1 Week
Overview
LSM Branding is a design and development agency I co-founded to bring high-converting websites to blue-collar business owners. From roofers to plumbers, these are people who get the job done, and we believe they deserve websites that do the same.
Problem
Most blue-collar businesses either lack a website or rely on outdated, clunky ones that fail to reflect the quality of their work. The digital world often speaks in buzzwords and jargon that feel disconnected from tradespeople, alienating rather than engaging them.
Solution
We built a straight-talking agency brand and website that prioritise clarity and credibility. The design is clean and intentional, showcasing case studies and practical examples. The copy speaks the same language as our audience: simple, direct and rooted in trust. Phrases like "Websites for people who get the job done" and "We know the drill" are familiar and disarming.
