Company:
Agriturismo Camponovo
Year:
2022
Duration:
2 Months
Overview
Agriturismo Camponovo is a family-run farmstay in the Italian countryside, offering rooms, an infinity pool, and locally sourced products. The client needed a brand identity that would reflect the warmth and authenticity of their offering.
Problem
As a brand-new business in a competitive niche, Camponovo had no visual presence or recognition. They needed a brand that would convey comfort, nature and trust, while appealing to both locals and international visitors.
Solution
I collaborated with the client to define the brand’s personality through keywords and moodboarding. I then designed a visual identity centred on earthy tones and a logo that merged the letters “C” and “N” into a sun over a tree trunk, symbolising family roots and slow rural life. Custom pictograms and carefully selected design elements reinforced the brand’s personality across all touchpoints.
This strong visual identity played a key role in building early traction: at launch, the Instagram page reached 700 followers, and within three months it had grown to over 3,000. All of this happened without paid promotion.
The brand now feels approachable, stylish and true to its values.
