Company:
Deltaflux AI
Year:
2024
Duration:
1 Week
Overview
Deltaflux AI is an automation and AI implementation studio I co-founded, that helps modern businesses streamline operations, enhance customer experiences, and scale intelligently. From custom chatbots to full-stack automation, Deltaflux AI blends design thinking with technical precision. I created the brand identity to reflect this balance of clarity, innovation and collaboration.
Problem
As a newly restructured business in a fast-moving and highly competitive sector, Deltaflux AI needed a brand identity that stood out without resorting to generic tech clichés. The brand had to communicate trust, forward-thinking, and logical structure, while still conveying the human collaboration at the heart of the company. It also needed to remain clean, professional and flexible across digital and print formats.
Solution
The logo pairs a bold “D” with a stylised internal flow: three interlinked blocks symbolise the three founders and the way their skills connect to build seamless systems. This flow also mirrors the automation pipelines the company develops. A purple gradient brings a sense of energy and intelligence, while the geometric layout and minimalist typography ensure consistency across all touchpoints, from web to social media to investor decks.
